The Jacket Lab
Any wardrobe feels unfinished without a jacket that turns heads and speaks your vibe. That exact hunt for the perfect jacket is what sparked the beginning of The Jacket Lab.
A few years back, my friends and I were browsing the market for jackets that felt premium, original, and made to last — but all we found was disappointment. On one side, there were overpriced designer brands charging hundreds (if not thousands), and on the other, fast-fashion stores selling stuff that barely survived a single season.
We asked ourselves — why do we have to choose between quality and affordability? Why couldn’t there be a brand that gave you both?
After months of research, we realized the real issue wasn’t the jackets — it was the system. Layers of middlemen, inflated marketing costs, outsourced production — all of it made the final product more expensive than it needed to be. Most of what people were paying had nothing to do with the jacket itself.
That’s when The Jacket Lab was born.